Mgbe mmetụta nke ọrịa ahụ gasịrị, ahịa oriri biya na-eji nwayọọ nwayọọ na-agbake.Na 2023, biya nka dị elu, mgbasawanye, na crossover ga-abụ isi okwu maka mmepe nke ụlọ ọrụ ahụ.
Mgbasawanye ebe biya
N'ime ụlọ ọrụ biya, ntinye ego na mmepụta mgbasawanye nke ụlọ ọrụ biya na-aga n'ihu.
Kemgbe 2022, Budweiser Asia Pacific ekwuputala na ụlọ ọrụ biya nka nwere ikike nrụpụta nke tọn 10,000 na Putian, Fujian ga-arụ ọrụ n'ihu ọha;Chongqing Brewery ekwuputala na ọ ga-abawanye ntinye ego, na ntinye ego nke ihe fọrọ nke nta ka ọ bụrụ ijeri yuan 3, iji wuo ụlọ nrụpụta ọhụrụ na Foshan, Guangdong;
Yanjing Beer na Tsingtao Brewery ekpughere ọtụtụ ọrụ owuwu ụlọ mmepụta ihe na nrụzigharị;
A na-akwalite ọrụ mgbasawanye nke Zhujiang Beer na ntinye ego nke nde yuan 730.
Crossover
Dika oriri onye ọ bụla n'ahịa biya n'ime ụlọ na-erute n'okirikiri, ụlọ ọrụ biya ga-agbaso usoro egwu dị iche iche, na mpaghara mmanya Luozi bụkwa ihe nchọgharị na mgbakwunye maka ụlọ ọrụ biya na atụmatụ ha n'ọdịnihu.
Ọtụtụ ụlọ ọrụ biya abanyela n'okporo ụzọ mmanya ahụ otu otu.China Resources Beer etinyela aka na ụlọ ọrụ mmanya ruo ọtụtụ oge, ma tinyekwa ego na Shanxi Fenjiu, Jingzhi Baijiu, na mmanya mmanya ọla edo;Zhujiang Beer na-ezube ịkwalite ịzụ ahịa mmanya na-aba n'anya;
Jinxing Group amalitela ụzọ ọrụ dịgasị iche iche, yana nnukwu ụlọ ọrụ mmepụta ihe nke "ịme mmanya na-eme mmanya + ịzụ ehi + na-ewu ụlọ + na-abanye mmanya" ......
Site na biya ruo na mmanya, ihe kpatara ya bụ na, n'otu aka, oke uru nke ụlọ ọrụ mmanya na-aba n'anya dị elu, ma n'aka nke ọzọ, n'ihi mmụba dị nta na ahịa biya.
N'ezie, ọ bụ mkpọsa "mgbaba dị egwu" nke ụlọ ọrụ biya na ụlọ ọrụ mmanya malitere, ọtụtụ ụlọ ọrụ biya nwere ike itinye ego na ụlọ ọrụ mmanya n'ọdịnihu.
biya nka
Site na mmụba nke ọkwa oriri ndị mmadụ, ụlọ ọrụ biya agbanweela site na mmụba gaa na mmụba dị mma, na ngalaba biya nka aghọwo ihe dị mkpa maka ndị na-emepụta ihe iji kwalite nhazi ngwaahịa ha.Ọ bụkwa ihe a na-apụghị izere ezere maka biya nka ịkwaga site na niche gaa na ọha.N'oge a, usoro nke ịmepụta nnukwu ọrụ nka amalitela ịpụta.
Budweiser, Tsingtao Brewery, Yanjing na otu biya ndị ọzọ amalitela ịtọlite ma wuo ahịrị mmepụta biya nke aka ha.Ndị na-ere ahịa na ụlọ ọrụ na-eri nri dịka Hema na Haidilao abanyela n'egwu biya.Na 2022, isi obodo dị iche iche ga-akwado biya nka, ụdị dị ka Xuanbo Beer na Ọhụrụ Zero Beer ga-enweta nnukwu ego.
Mmụba ọnụ ahịa
Dị ka ọnụ ahịa ike na-arị elu na ọnụ ahịa ihe onwunwe na-emetụta ọnụ ahịa mmepụta ihe, nrụgide ọnụ ahịa ga-anọgide na-adaba ndị na-emepụta biya biya, ụlọ ọrụ biya na-eche ihu n'oké ifufe nke ọnụ ahịa.
Na 2022, nnukwu ụlọ ọrụ biya na-eduga ga-enwe mmụba doro anya na nkezi ọnụ ahịa otu yana mmụba na oke uru.Ọtụtụ ụlọ ọrụ biya a ma ama, gụnyere China Resources Snowflake, Tsingtao, Budweiser, na Heineken, ekwupụtala na ha ga-agbanwe ọnụ ahịa ngwaahịa biya ha.
Oge nzipu: Feb-20-2023